Privacy policy

Last updated: September 16, 2025

This Privacy Policy describes how Ultra Pouches (fka Nuro Pouches, Inc.) (“Ultra,” “we,” “our,” or “us”) collects, uses, and shares your personal information when you visit or make a purchase from takeultra.com
 (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

We collect Device Information using the following technologies:

Cookies are data files placed on your device or computer that often include an anonymous unique identifier.

Log files track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

We also collect information you provide to us directly when you create an account, place an order, subscribe to marketing, or otherwise communicate with us. This may include your name, billing address, shipping address, payment information (including credit card numbers), email address, phone number, and any other information you choose to provide.

How We Use Your Personal Information

We use the information we collect to:

Fulfill orders placed through the Site (including processing payment, arranging shipping, and providing invoices/order confirmations).

Communicate with you.

Screen orders for potential risk or fraud.

Provide you with information or advertising relating to our products or services, in accordance with your preferences.

Text Marketing and Notifications (with consent). We may send you marketing communications by email and text message (SMS/MMS) in accordance with applicable law and your preferences. You can opt out of marketing emails at any time by following the unsubscribe link in the email, and you can opt out of text messages by replying STOP to any message. Message frequency varies; message and data rates may apply.

Text Marketing (SMS/MMS) Program

We offer a mobile messaging program (“SMS Program”). By opting in, you agree to receive recurring SMS/MMS messages from Nuro Pouches, Inc. (fka Ultra Pouches) about our products and services. These may include:

Service-related messages (e.g., order updates, account alerts).

Promotional messages (e.g., new releases, offers, and, where applicable, cart reminders).

Information we collect for SMS: If you opt in, we collect your mobile number, opt-in/opt-out status, consent timestamp and source, message logs (including delivery and engagement metadata), and customer care interactions related to the SMS Program.

How we use SMS data: We use this information to operate and improve the SMS Program, send service-related and promotional texts, provide customer support, measure performance, and maintain records of consent and requests.

Cart-abandonment disclosure: Our website uses cookies and similar technologies to help track items you add to your cart and when a cart is abandoned. If you have opted in to SMS, we may use this information to send cart reminder messages.

Your choices (STOP/HELP): You may opt out at any time by replying STOP to any message. For assistance, reply HELP or contact us using the information in the Contact Us section below. After you send STOP, you will receive a one-time confirmation and no further automated messages unless you opt in again. Message frequency varies. Message and data rates may apply.

Consent is not a condition: Your consent to receive text messages is not a condition of any purchase.

Who we share SMS data with: We do not share your SMS opt-in or consent status with third parties for purposes unrelated to providing the SMS Program. We may share personal data (including opt-in/consent status) with vendors that help us deliver text messages—such as messaging platforms, wireless carriers, and other service providers—solely to operate the SMS Program.

Carrier disclosures: Wireless carriers are not liable for delayed or undelivered messages. We may change the number(s) or short code(s) used to send messages and will notify you if we do so.

Data retention for SMS: We retain SMS consent records and related messaging logs as needed to operate the program and to comply with legal, regulatory, and carrier requirements.

Children: Our Services are not directed to children, and we do not knowingly market via SMS to children.

Cookies

We use cookies to improve your browsing experience, analyze traffic, and understand where our visitors are coming from. We also use cookies or similar technologies to help track items you add to your cart and to determine when a cart has been abandoned; if you have opted in to SMS, this information may be used to send cart-reminder text messages.

How We Disclose Personal Information

We may share your Personal Information with third parties to help us use it as described above. For example:

Shopify powers our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy

We use Google Analytics to help us understand how our customers use the Site.

Vendors that support our SMS Program, including messaging platforms, wireless carriers, and other providers who assist with the delivery of text messages. We do not share your SMS opt-in or consent status with third parties for their own purposes unrelated to the SMS Program.

We may also share your information to comply with applicable laws, regulations, legal processes, or enforceable governmental requests, to protect against harm to our rights or safety, or as part of a business transfer.

Your Rights

Depending on where you live, you may have the right to access, correct, update, or delete your personal information, as well as the right to opt out of targeted advertising or data sharing. Please contact us if you wish to exercise these rights.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, or if you have questions, please contact us by email at support@takeultra.com, send us a direct message on Instagram, or by mail to: Ultra Pouches 325 Kent Ave. Brooklyn, NY 11249